Brand, Design, Marketing Communications 23 Jul 2019 Blast from the past: why so many companies turn to retro design In a fast-paced, tech-driven world with its foot glued to the gas pedal, it’s no accident that a lot of organizations are bucking the trend by shifting their marketing into… Karen Bouton
Content Creation, Marketing Communications 25 Apr 2019 5 great examples of “high value” content marketing Nearly every major company has embraced custom content as a means to build brand awareness and form relationships with customers. According to the Custom Content Council, 78 percent of Chief… Karen Bouton No Comments
Brand, Concept, Content Creation, Design, Marketing Communications 12 Apr 2019 Five ways to get great results from your creative firm When businesses hire external creative professionals, both parties head into the new project with high hopes to develop a harmonious,… Karen Bouton
Brand, Inspiration, Marketing Communications 04 Apr 2018 "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." -Seth Godin Karen Bouton
Brand, Design, Marketing Communications 04 Aug 2015 Hues are huge: the powerful role of color in branding Here’s a quick branding pop quiz. In the list below, which companies come to mind when I mention only their… Karen Bouton No Comments
Marketing Communications 23 Jun 2015 When everyone’s an ‘artist’, what value do creative pros add? It used to be that high-quality creative work didn’t come easy, or cheap. To design an impressive brochure, build an… Harry Bouton No Comments
Brand, Concept, Content Creation, Marketing Communications 08 Jun 2015 Is “Repeatable Creativity” an Oxymoron? The most successful companies in the world don’t get that way by being flighty. They do it by perfecting a… Karen Bouton No Comments
Marketing Communications 31 Oct 2014 Don’t be spooked, it’s only being social I was having a casual discussion with a longtime friend and colleague concerning the black holes of technology we find ourselves in from time to time. Which inevitably winds up… Harry Bouton No Comments
Marketing Communications 01 Sep 2014 Adult attention span 8 seconds < Goldfish attention span 9 seconds It is a scientific fact that the brain processes images 60% faster than text, and primitive responses take 3 seconds… Karen Bouton No Comments
